A stitch in time since 1934
 

History

Doree began way back in 1934 when Alfred James Macdonald (Mac) commenced trading with tailoring skills brought with him from England. This is one year before the construction began on Brisbane’s iconic Story Bridge.

(Doree ad from the 1930s)

Established during the Great Depression, this new business offered all sorts of garment services in a time when people tended to repair their clothes rather than buy new ones. The well-heeled of Brisbane liked Mac’s workmanship and business was brisk until the war years when Brisbane saw the influx of great numbers of servicemen, both American and Australian, who were in need of his services.

At its peak the new business employed up to 70 machinists in three locations altering, repairing and embroidering garments by hand.

Following Mac’s death in 1956 his wife took over the running of the business as well as raising three small children. Mrs Mac started work in the business at age 16 and retired some 55 years later. Many in Brisbane recall having to hike up the rickety old stairs of our shop on Edward St to find her smiling face behind the counter.

In 1967 their son George Macdonald joined the now smaller firm which concentrated on clothing alterations but which retained a small embroidery section.

In 1980 George and his wife Dianne took the business in a new direction purchasing a 6-head mechanical embroidery machine which they operated at night from their garage at home. This would come to form the start of Doree Embroidery.

Today Doree has over 220
embroidery heads and employs
more than 45 people...

Each day thousands of pieces are produced in many applications from our custom designed facility at East Brisbane. George and Dianne’s son John now runs the family business.

In 2002 Doree Quick Mending was forced to move from Edward St as demolition commenced to build Queens Plaza. Doree Quick Mending Service continues to thrive at our current location on the Queen St Mall.

Elegant, timeless, Doree turned 75 years young in 2009. The story continues…

 

(Ads from the 1940s)